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Headed into the Wind: A Memoir

by Rhonda Brittan | April 28, 2021
7 min read

Headed into the Wind book cover“Headed into the Wind: A Memoir” by Jack Loeffler, University of New Mexico Press 2019, 288 pages, Hardcover $27.95, E-book $9.99

Editor’s Note: In honor of Earth Month, let us call your attention to the life and accomplishments of an influential New Mexico environmentalist, vividly recounted in a memoir recognized by the Pima County (Tucson) Public Library’s prestigious award as a Southwest Book of the Year 2019.

Jack Loeffler welcomes us into this endearing, intentionally meandering memoir with a cover photo of himself, sporting a big, genuine, toothy smile. Photographed in Chaco Canyon in 1980, he is posed in front of a huge rock formation with binoculars, recording equipment and a bandana, all around his neck. Loeffler, a longtime Santa Fe resident, is obviously in his element, making us wish we were there with him. And, from the comfort of our armchairs, we do go with him on the exciting adventures experienced by this “former jazz musician, fire lookout, museum curator, bioregionalist and self-taught aural historian,” as his publisher describes Loeffler’s eventful life.

“Headed into the Wind” is divided into two sections. Part One is mostly personal narrative. Part Two is also personal narrative, but includes transcriptions of fascinating interviews Loeffler recorded with colorful literary and activist figures of the 1960s and ‘70s, including his best friend, Edward Abbey. Abbey graduated from the University of New Mexico with a master’s degree in philosophy in the 1950s, and his activism and writings have inspired two generations of environmentalists, making him the godfather of radical environmentalism. The Loeffler interviews give us entrée to the thinking of Abbey and other important countercultural pioneers who helped to stimulate the rising social consciousness of the final decades of the 20th century.

Because the book was written in a non-linear fashion, reading it feels as though we are spending many sociable hours with a good friend, who slowly, over the course of time, shares his exploits, interests and passions. Even the unnumbered chapter titles—presented in what looks like a hand-written font—reflect the author’s approachability and informality.

One of the most pivotal experiences in Loeffler’s life took place in July of 1957. A trumpet player in the 433rd Army Band, he and his band mates were rousted at 4 a.m. one morning, loaded onto a bus and driven to a military base at the Nevada Proving Grounds. Dressed in shorts and pith helmets, the band played Sousa marches in the dark from memory. In the middle of “The Stars and Stripes Forever,” Loeffler saw the “sky burst into light brighter than the sun, and an enormous mushroom cloud rocketed skyward.” The band was seven miles from ground zero of an atmospheric test of an atomic bomb.

It was a defining moment. “I realized,” the author writes, “that I was totally sane, born into a culture that was not totally sane, and that thenceforth I would pursue my own trail through this lifetime and that my trail would involve great resistance to any form of governing body that condoned the detonation of atomic bombs that blatantly destroyed spans of earthly habitat and all life therein, ostensibly in defense of the American Dream.” In embracing the epiphany that to “terrorize natural habitat for economic gain is fundamentally evil,” Loeffler was at the forefront of environmental awareness.

After being discharged from the Army in 1958, Loeffler immersed himself in the Beat scene that was in full swing in coastal California. He first made his way to Santa Barbara, then on to North Beach in San Francisco and ultimately to Monterey. There he learned that Doc, the hero of John Steinbeck’s novel, “Cannery Row,” was based on Ed Ricketts, a marine biologist whose lab assistant and bottle washer was Joseph Campbell, the future comparative mythologist.

Although he never met Steinbeck, Loeffler was one of the habitues of Ricketts’s lab gatherings, where he did meet and once shared a bottle of wine with novelist Henry Miller, another regular. Loeffler refers to Ricketts as “a high school dropout, an endlessly curious vagabond,” who was “probably as great a role model as I’ve ever had.” They shared many interests, including listening to classical music, enjoying the vagabond lifestyle and having deep conversations with some of the finest minds of Loeffler’s generation.

It is in California, in 1960, that Loeffler met people who became “peyoteros,” occasionally holding a peyote “meeting,” or healing ceremony, in a cave in western Nevada. These meetings became the basis for the non-native branch of the Native American Church that remains active to this day. Discovering “peyote mind” was another defining moment for Loeffler, who came to believe that use of this psychedelic puts one in touch with the spirit of the Earth.

Loeffler was first introduced to New Mexico in 1958 on a hitchhiking trip from LA to Cleveland, Ohio, that he made while on furlough from the Army Band. Descending into the Rio Grande Valley and Albuquerque, he immediately recognized that he wanted to spend the rest of his life in the Land of Enchantment, but it took him four years to move back here permanently.

In the early 1960s, Loeffler settled in Santa Fe, where the octogenarian still lives with his second wife Katherine in a adobe home that he built by hand. He became the curator of an adult travelling exhibition for the Museum of New Mexico in 1967. He wrote, performed and recorded the soundtracks for audio/visual presentations about indigenous people and their relationship to the land. This effort to raise environmental awareness took him to 37 towns and cities around the state. Becoming fascinated with sound as an art form, this time spent as an aural historian provided him experience and income enough to fund his further adventures.

In 1968, Loeffler was invited by the director of the Laboratory of Anthropology, part of the University of New Mexico, to a meeting where he was introduced to Lee Udall, whose Center for the Arts of Indian America in Washington, D.C.,had received a grant from the Ford Foundation to create a travelling exhibition about Navajo history to take to Bureau of Indian Affairs schools throughout the Navajo Nation. With his experience with traveling exhibitions and familiarity with the Navajos, Loeffler was able to provide helpful advice to Lee about the CAIA project. He was later invited to the Udall home, where he met Lee’s husband, Stewart Udall, then U.S. Secretary of the Interior. The Udalls and the Loefflers became close friends and remained so throughout their lives.

Flying deep into Mexico on an assignment for the CAIA in 1969, he, photographer Karl Kernberger and a small crew happened upon and documented a colorful Huichol peyote ceremony. It was another moment of self-definition “I didn’t want a job,” Loeffler writes. “I loved to make quality sound recordings in stereo. I was deeply committed to the preservation of habitat and indigenous culture. Something clicked in my consciousness, and I recognized that, although I would not get a job, I would pursue my work as I saw fit—and my life’s work had already begun.”

The CAIA team’s plane was days late in picking them up, they were out of food and supplies, camped by the runway, and at a loss. A friendly Huichol boy stopped by their encampment, fashioned an airplane from some corn husks and twigs and set it beside the runway. “Shortly thereafter, we spotted our plane heading in for a landing,” Loeffler remembers. “I looked at the kid, he looked at me, and we both laughed and shook hands.”

Loeffler was receptive to the simple magic of life and allowed it to lead him anywhere, unafraid.

It takes Loeffler four or five short chapters to wind down to a conclusion because he still has much to say, and he doesn’t want to let the memoir go, enjoying the excuse to reminisce. So he provides snippets of his favorite memories of dozens of friends, two pages of personal suggestions and a reiteration of the critical importance of consciousness, of living every day in the moment and of recognizing and protecting the interconnectedness of all forms of life. We are lucky to have portions of the Aldo Leopold Wilderness and Gila National Forest right here in Sierra County. Loeffler asks us to steep ourselves in the natural world, for therein we are truly alive.

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“Growing Independence” Call for Volunteers

T pr C community garden

Saturday, May 15 and Saturday, May 22 from 9-10 a.m., East Fourth Street Community Garden, Truth or Consequences

Growing Independence is a new local not-for-profit organization that provides resources to encourage and enable Sierra Countians to grow their own food and reduce dependence on long-distance supply chains. This Saturday, Growing Independence will be planting “starts” at the Community Garden on East Fourth Street behind the Truth or Consequences Public Library. The following Saturday, deer fence to protect the plantings will be installed. Interested parties are invited to come either or both days to lend a hand with this initiative to restore the community garden as a flourishing source of fresh vegetables to be donated to area food banks and other hunger-fighting programs. Please RSVP to 575-202-8642 if you intend to volunteer.

Sierra County Farmers Market Vendor Meeting

Sierra County Farmer's Market banner

CANCELLED May 15, from 10 a.m.-noon. Ralph Edwards Park, Truth or Consequences.

The vendor meeting May 15th has been CANCELLED. Ralph Edwards Park is not ready. The vendor sign-ups and site allocations will be handled on June 5th at the first market day of season. Vendors who wish to submit their paperwork in advance should contact market manager Colleen IN PERSON.

Colleen Davis
300 E. 4th Avenue
Truth or Consequences
607-227-4137 cell


Third day on the job, Swingle brings transparency and reality to T or C’s budgeting process, Parts 1 and 2

In addition to contending with a $1.6 million deficit in the fiscal year 2021-2022 draft budget, new city manager Bruce Swingle informed the city commissioners that they must play a lead role in identifying departmental spending priorities and cuts and devising a plan within two years to end the practice of balancing the budget with transfers from utility fees.

Peter A. Lawton (T or C) commented on Part 1: It is nice to see there finally seems to be an adult in charge in our city. Great article!

Barb Dewell (T or C) commented on Part 2: I’m really surprised so much is going on in T or C that the commissioners don’t know anything about. It’s very disappointing. They don’t even appear to want to ask questions. It seems reports are made, Luna makes her comments, no one else has a question or comment, and the issue either goes the way Commissioner Luna wants or it’s tabled, I guess. This isn’t how our city should be run. Thank goodness for City Manager Swingle. I hope he is able to corral all this spending and these very loose approvals and get the city finances back on track. I know most residents are really worried about all this, as I’ve been, and we have high hopes for City Manager Swingle’s leadership.

Ronn Fenn (T or C) commented on Part 2: For a long time I’ve been questioning why this airport is a T or C-funded facility and not a county facility with its location about five miles from the recognized city proper and serving a largely non-resident user base. It and its annual transfer funds to support its operation needs to be investigated. This facility is not and probably never will be an income-producing asset. Its operating costs should be spread throughout the county and not borne solely by T or C’s residents. Pie in the Sky is not likely to land in T or C.

Lydia Dixon (T or C) commented on Part 2: This is great reporting. People would not know most of this if it were not published here. Thanks!



Welcome, Bruce!

Now that you’ve had a couple days to settle in as city manager, please consider implementing these 10 doable fixes that will make the governance of the City of Truth or Consequences more transparent, responsive and effective.

Reader Joey Perry (T or C) commented: Great suggestions. Here’s one more. Make the meeting agendas more informational. In addition to the ordinance number, include a sentence or two (in plain English) saying what the item is about and why it is on the agenda—e.g., what is the issue? This would help me decide if I want to attend a meeting, or write a letter to the manager or the commissioners, expressing my views ahead of the meeting.

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