Loveless Johnson III is determined to bring his hemp-based business to Truth or Consequences, which will produce 90 jobs at the indoor site at the Lakeway Shopping Center, reviving 54,000 square feet of empty space, as well as bringing up to 300 agricultural jobs within the county.
He lives in Santa Fe, but chose Truth or Consequences as the site to expand Amerigreen Organics for two reasons.
“I am dedicated to this city,” Johnson said. “I was in a terrible car accident in 2004. I was severely injured. I lived in Santa Fe (where he still lives) and a dear friend of mine, Woody Crumbo, took me to the Riverbend Hot Springs. My depression lifted, my physical state improved. The hot mineral water brought me back to life.”
On a side note, Woody Crumbo II is the son of famous Native American artist Woody Crumbo, whose paintings are in the Smithsonian Institution and Metropolitan Museum of Art, among other museums. Crumbo II is a silversmith of renown in his own right.
Johnson returned in 2009 to spearhead a state-championship karaoke competition in Truth or Consequences.
“There were 23 preliminary contests” before the state winner was named, Johnson said. “We sold out every hotel room in town.”
“It was such a good experience that I’ve maintained friendships and contacts in TorC. When it came time to locate a business, TorC was the obvious choice,” Johnson said.
“We are committed to bringing the business here, both me and my son, Loveless Johnson IV. We are raring to go.”